structure for digtal brands and products

CMD-design

Bringing structure and clarity to digital brands, products and systems.

Most digital brands aren’t broken — they’re just fragmented. I bring structure to that complexity, turning disconnected design, product and communication into clear, consistent systems teams can actually use and build on. The result is less friction, better decisions and a setup that holds up over time.

Structured services that bring order to complexity

Across brand, product and systems — creating clarity where things get complex.

Systems Architecture
Brand Architecture
Founder Services
Systems Architecture

Structuring digital products and design systems into clear, consistent frameworks. I turn fragmented setups into usable systems that reduce friction and support better decisions.

Request an audit
Brand Architecture

From pixel precision to seamless interactions — I bridge design and code.

Review your brand
Founder Services

Helping founders turn early ideas into clear, structured brands and products. I bring focus and direction, creating a foundation that supports real progress from the start.

Get started
  • Adipositas Info

    Obesity information and patient support

    The Adipositas Info website was developed to provide patients, families and healthcare professionals with a...

  • Kinderrheuma

    Accessible healthcare website

    The Kinderrheuma website was developed to provide families, patients and healthcare professionals with clear access...

  • Korodin Email System

    Medical newsletter platform

    As part of the Korodin product communication, I designed and developed a series of email...

  • CSS Solar System

    Pure CSS worldbuilding

    A Little Universe Built with Pure Code This project started as “let me animate a...

  • Miami After the Storm

    Light color and street life

    For some reason I imagined setting down in Miami, after our flight from Frankfurt, and...

  • OKLCH Design Tokens

    Scalable color system

    When I set out to define the color system for this project, I wanted something...

  • Calumet Headquarters

    Branded workplace concept

    Almost a year before Calumet’s Hamburg headquarters move-in date (Fall 2024), I was asked to...

  • Calumet Newsletter System

    Reusable email design system

    The story of the newsletter started back when I was still a senior developer/designer on...

  • Paris via Brussels

    Delays before arrival

    The German train system was supposed to be on-time and dependable. Or so I thought,...

  • Calumet Brand System

    Cross-channel identity redesign

    The Challenge Calumet, Germany’s largest online retailer for camera and video equipment, needed a brand...

  • Calumet B2B Motion

    Motion for pro audiences

    Sometimes, the best way to reconnect with your creative roots is to just dive in....

  • One Day in New York

    City motion and pressure

    A full day in New York, moving from the rush of Grand Central, to the...

  • Hiddensee in Black and White

    Island calm in monochrome

    Hiddensee feels like stepping out of time. The island has a quiet rhythm of its...

  • Hamburg Between Moments

    Street photography in passing

    Some days the only time to shoot is in the margins — a few minutes...

  • Lüneburg Heath in Lockdown

    Quiet family landscapes

    During the months of lockdown, when the world felt smaller than ever, we found space...

  • Wempe Diamond Week Motion

    Luxury retail animation

    Display Animation for Wempe’s Diamond Week Before joining the advertising agency as a senior art...

  • Wempe Service Booklet

    Premium print experience

    At the beginning of 2020, I had the opportunity to design an exclusive customer services...

  • Bree Website Sprint

    Prototype in two weeks

    In early 2020, I led a two-week design sprint focused on rapidly building and testing...

  • Wempe Email System

    Modular luxury newsletters

    For Wempe, one of Germany’s most renowned jewelers, we developed a weekly email newsletter that...

Snapshots & Stories

A glimpse behind the lens

My Instagram is where creativity meets everyday life. From behind-the-scenes moments to spontaneous captures, it’s a space to share glimpses of inspiration, process, and the visual ideas that shape my work.

Contact

Let’s talk. If you’d like to collaborate, discuss a project, or just connect, drop me a note below. I’ll get back to you soon.