structure for digtal brands and products

CMD-design

Bringing structure and clarity to digital brands, products and systems.

Most digital brands aren’t broken — they’re just fragmented. I bring structure to that complexity, turning disconnected design, product and communication into clear, consistent systems teams can actually use and build on. The result is less friction, better decisions and a setup that holds up over time.

Skills that make an impact

Blending design, code, and creativity to craft meaningful experiences.
Art Direction

Great design tells a story. I craft visual narratives that connect and endure—defining brand identities, shaping campaigns, and refining aesthetics with clarity and purpose.

Frontend Development

I merge design and technology to build intuitive, engaging interfaces. Clean code and thoughtful details turn concepts into seamless digital experiences that balance beauty and function.

Photography

I first explored photography during my design studies and later rediscovered it as a missing creative link. It’s my way to observe, slow down, and capture light, detail, and emotion—stories only the lens can tell.

  • CSS-Driven Solar System

    A Little Universe Built with Pure Code This project started as “let me animate a...

  • 2 Days in Miami

    For some reason I imagined setting down in Miami, after our flight from Frankfurt, and...

  • OKLCH Color Scheme

    When I set out to define the color system for this project, I wanted something...

  • Calumet HQ

    Almost a year before Calumet’s Hamburg headquarters move-in date (Fall 2024), I was asked to...

  • Calumet Email Newsletter

    The story of the newsletter started back when I was still a senior developer/designer on...

  • Long Weekend in Paris

    The German train system was supposed to be on-time and dependable. Or so I thought,...

  • Calumet Rebranding

    The Challenge Calumet, Germany’s largest online retailer for camera and video equipment, needed a brand...

  • Calumet B2B Video

    Sometimes, the best way to reconnect with your creative roots is to just dive in....

  • Day Trip to NYC

    A full day in New York, moving from the rush of Grand Central, to the...

  • Hiddensee Summer

    Hiddensee feels like stepping out of time. The island has a quiet rhythm of its...

  • Street Shots from Hamburg

    Some days the only time to shoot is in the margins — a few minutes...

  • Heide in the Corona Time

    During the months of lockdown, when the world felt smaller than ever, we found space...

  • Wempe Diamond Week

    Display Animation for Wempe’s Diamond Week Before joining the advertising agency as a senior art...

  • Wempe Customer Services Booklet

    At the beginning of 2020, I had the opportunity to design an exclusive customer services...

  • Bree Web Redesign

    In early 2020, I led a two-week design sprint focused on rapidly building and testing...

  • Wempe Weekly Email Newsletter

    For Wempe, one of Germany’s most renowned jewelers, we developed a weekly email newsletter that...

Snapshots & Stories

A glimpse behind the lens

My Instagram is where creativity meets everyday life. From behind-the-scenes moments to spontaneous captures, it’s a space to share glimpses of inspiration, process, and the visual ideas that shape my work.

Contact

Let’s talk. If you’d like to collaborate, discuss a project, or just connect, drop me a note below. I’ll get back to you soon.